NOW
Join the waiting list
By joining the waiting list, you will receive a monthly look behind the numbers: sales, stores, womenswear, wholesale and what we're learning.
10 YEARS · 2017–2027
The next 10 years are yours to own.
Our customers have helped fund LABFRESH since day one. In 2027, we're opening our first equity round since 2023, giving our community another chance to become co-owners. And we're closing it live, at our 10th-birthday dinner with up to 200 investors.
1,376
owners. Zero bankers.
10TH BIRTHDAY DINNER
200 owners. One table. One round, closed live.
Ten years ago, backers on Kickstarter made LABFRESH possible. So we're celebrating with the people who own it, and closing the round together. You can expect great speeches, a look into the future, good food, and vibes.
When
March 2027
Where
Amsterdam
Seats
Up to 200
ACCOUNTABILITY REPORT · 2025 ROUND
You lent us €1.8M. Here's what it built.
In 2025 we raised €1.8M in bonds on Eyevestor. The last €800K was fully allocated within 48 hours. This is where it went.
DONE
Womenswear launched
LIV BY LABFRESH is live: the same no-iron, comfort thinking, built for women.
Shop LIV by LABFRESH
DONE
A new store in Utrecht
Our 4th store will open its doors in October 2026, joining Amsterdam, Copenhagen and Mall of The Netherlands.
Read more
DONE
Our first 20 wholesale partners
We took on 20 retail accounts and the deeper inventory they need, putting LABFRESH in shops we don't have to run ourselves.
Learn moreBORN WITH BACKERS
Every big step, funded by the people who wear it.
2017
5 Kickstarter campaigns
It all started with a shirt.
See the campaign
2021
Amsterdam store
€400K from 232 members on CrowdAboutNow.
See the campaign
2022
Copenhagen store
€400K from 140 backers on CrowdAboutNow.
See the campaign
2023
Customers become co-owners
€1.3M from 817 investors on Seedrs, for 26% of the company.
See the campaign
2025
€1.8M in bonds
We did two rounds on Eyevestor in 2025 to fund our womenswear collection and 4th store in Utrecht.
See the campaign2027
Equity round + 10th anniversary dinner
The next chapter of LABFRESH
WHERE WE'RE GOING
Ten years in, we're just getting dressed.
Ten years ago, a red-wine-proof shirt sold out on Kickstarter. Today, 1,376 people own a piece of LABFRESH. The next ten years? We want to continue building them with you.
BUY LESS. WASH LESS. WEAR MORE.
Kasper & Lotte
Founders, LABFRESH
10
years of LABFRESH
NL · DK · DE · BE · UK
where we live
4
stores
1,376
owners and counting
Want in on the next ten years? Join the waiting list and you'll be the first to hear when the 2027 round opens.