Wool is great, but have you ever tried melting oyster shells into a polymer yarn instead? It’s way better.
Meet Seawool®: thermal-regulating, machine washable and itch-free. Built into the rest of the AW26 range, so nothing in your wardrobe holds you back this season.
The technology
From merino to marine
We used to make knitwear from merino wool, until customers told us the same thing again and again: too delicate, too much hassle, and handwashing? No thank you.
So we went looking for a smarter alternative. Seawool blends recycled plastic bottles with discarded oyster shells into a fabric that is machine washable, shrink-resistant, soft, temperature-regulating and odour-resistant. Same warmth, none of the hassle.
Turns out I'm more into women
"For almost ten years, we’ve been building LABFRESH for men, and I genuinely loved it. We obsessed over performance, durability and comfort. Meanwhile, every morning, Kasper would wake up, throw on LABFRESH and look put together in 30 seconds. I, on the other hand, perfected the art of “this will do..."
